New Look. New Sound. New Soul.
APRIL 9, 2025 — The NC Folk Festival is proud to announce a bold new chapter in its journey, unveiling a refreshed logo, dynamic website redesign and a powerful new tagline: “Find Common Sound.” Ahead of the 2025 festival, held September 12-14, these updates reflect the NC Folk Festival’s continued evolution as a global celebration of musical traditions and cultural connection.
Founded in 2018 as a legacy event of the National Folk Festival, which was hosted in Greensboro from 2015 to 2017, the NC Folk Festival has quickly grown into one of the Southeast’s premier cultural events. Each year, the festival draws hundreds of thousands of visitors to downtown Greensboro for a weekend of free performances, showcasing a wide range of music from across the country and around the world. The festival continues to build on its roots while expanding its vision to embrace a broader definition of folk music.
"Our festival has always been about bringing people together through music," said Jodee Ruppel, Executive Director of the NC Folk Festival. "With this new logo, website and tagline, we are embracing a future where folk music is not just a tradition, but a living, evolving celebration of cultures and sounds from around the world, where musical traditions meet bold new beats. We like to say this isn’t your grandma’s folk festival – but she’s invited too!"
A Vibrant New Logo The new NC Folk Festival logo infuses the festival’s brand with vibrant energy and a contemporary feel, signaling its commitment to both honoring traditions and pushing musical boundaries. Designed to resonate with a younger audience, the logo embodies the festival’s vibrant and future-forward spirit.
A New Tagline: “Find Common Sound” With “Find Common Sound,” the festival highlights the unifying power of music as a universal language that transcends culture, background and genre. More than just a slogan, it’s an invitation for audiences to discover shared experiences across a range of musical traditions – reinforcing the festival’s mission of inclusivity, unity and discovery. This new direction embraces an expansive vision of folk music that reaches beyond tradition and stereotypes to highlight that all music comes from our roots and is evolving to tell the story and capture the beat of people today.
A New Website for a New Era Alongside its new look, the NC Folk Festival website (www.ncfolkfestival.com) has been fully redesigned for a more user-friendly, engaging experience. With improved navigation, a fresh aesthetic and comprehensive event details, the site makes it easier than ever for audiences to explore artist lineups, plan their visit and get involved. This digital evolution will continue with a mobile app available for download to keep festival information at visitors’ fingertips.