Sponsor the North Carolina Folk Festival

EXPLORE 2027 SPONSORSHIPS

Connect your business with the North Carolina Folk Festival, a free, three-day celebration of music and culture in downtown Greensboro. In 2026, the Festival recorded 160,000 total attendance, with visitors representing 43 states.

Your sponsorship puts your brand in front of an engaged audience while helping keep the Festival free and accessible to everyone. Explore opportunities for brand visibility, client hospitality and meaningful community involvement.

Thousands of people outside the main tent enjoying the NC Folk Festival

Why Partner With Us?

expand your reach

Connect your brand with an audience that reaches well beyond Greensboro. In 2026, the NC Folk Festival recorded 160,000 total attendance, including more than 20,000 visitors from outside North Carolina, with 43 states represented. From young professionals and families to lifelong music lovers, the Festival connects sponsors with engaged audiences in person and online.

strengthen your brand

Put your brand in front of Festival audiences through onsite signage, digital marketing and sponsor activations. Depending on your sponsorship package, opportunities include logo placement, VIP hospitality, product sampling and custom experiences. With options for client entertainment and employee engagement, your partnership can support your business goals while helping keep the Festival free.

invest in community

Support an independent nonprofit dedicated to making arts and culture accessible to everyone. The Festival generates an estimated $10 million to $20 million in economic impact, supporting local businesses and strengthening Greensboro’s cultural identity. With 650 volunteers in 2026 and sponsors providing 70% of Festival income, community support makes this free weekend possible.

let's talk