sponsor our sound
The North Carolina Folk Festival has to raise $1.5 million every year to produce their free festival and provide educational opportunities to students. Without our many sponsors and individual donors, this festival would not happen. Please help us keep the festival going and growing by becoming a sponsor today!
Email jodee@ncfolkfestival.com to take the next step.
Why Partner With Us?
high
VISIBILITY
Engage with 150,000+ in-person attendees and thousands more online
diverse
demographics
Young professionals, families, creatives, students, and lifelong music lovers
Brand
Exposure
Presence on stage signage, digital channels, print materials, and more
Community
Impact
Support a free event that celebrates inclusion, economic growth, and cultural heritage
Year-Round Recognition
Extend your visibility through our newsletter, social, and seasonal events
Authentic Engagement
Connect with audiences through real experiences — not just ads
“I DID A MONTH’S WORTH OF BUSINESS IN ONE WEEKEND!”
Owner of Abbey TapHouse
who you’ll reach
NC Folk Fest draws a dynamic, engaged crowd that reflects the vibrancy of our programming — and the diversity of Greensboro and beyond.
Our crowd doesn’t just attend — they engage. They eat, shop, dance, and share their experiences online. As a sponsor, your brand becomes part of the story they’re telling.
From students to seasoned music lovers, creatives to families, here’s a snapshot of our audience over the past three years (2021–2023):
