sponsor our sound
Be part of one of the Southeast’s premier music and cultural events. The North Carolina Folk Festival, named the 2025 Signature Event of the Southeast, brings together more than 135,000 attendees, 40+ artists, and 20+ genres of live music for three unforgettable days. The Festival generates over $20 million in annual economic impact across the Piedmont Triad and Carolina Core, helping strengthen the region’s cultural identity and making it easier for companies to attract and retain top talent. Admission remains free for everyone thanks to the generosity of our sponsors.
Why Partner With Us?
expand your reach
The NC Folk Festival connects your brand with a broad and diverse audience. More than 54% of festivalgoers travel from outside the Triad, bringing statewide and regional visibility to every sponsor. With attendees ranging from young professionals and families to lifelong music lovers, your brand will reach thousands of engaged consumers both in person and online.
strengthen your brand
Sponsors enjoy high-impact exposure through onsite signage, digital marketing, social media integration, and experiential activations. Each sponsorship level includes opportunities for logo placement, branded zones, hospitality access, and custom experiences that align with your goals.
invest in community
Partnering with the NC Folk Festival means supporting a nonprofit 501(c)(3) dedicated to keeping the arts accessible to everyone. Your sponsorship helps sustain local jobs, celebrate creativity, and strengthen Greensboro’s cultural identity. With more than 675 volunteers filling 1,100 shifts each year, the Festival also offers meaningful opportunities for employee engagement and community connection.
“I’ve lived in New Orleans and now live in Portland and Greensboro has something special in their music scene, you can’t explain it but you want to be a part of it.”
elias alexander, 2024 performer
Big Thanks to Our Backstage Heroes
To our 2025 sponsors: We’re endlessly grateful for your support. Your commitment helps us showcase 50+ genres of music, support hundreds of artists, and keep the NC Folk Festival a vibrant, inclusive celebration for everyone.
Meet the folks making the magic happen
PRESENTING SPONSOR
